The internationally acclaimed Red Hot Campaign returns with a totally new look and new models.
“Once in his life, every man is entitled to fall madly in love with a gorgeous redhead.” – Lucille Ball
Red Hot II is a collaboration between photographer Thomas Knights and fashion designer Elliott James Frieze, and furthers the campaign’s aim to challenge stereotypes and raise awareness of bullying. Through a collection of stunning photographs, Red Hot II shows that those with red hair, pale skin and freckles are beautiful, sexy and strong.
The new look of Red Hot II keeps the core message of the original Red Hot 100: redefining the “ginger stereotype” with a strong anti-bullying message. But this time, it celebrates what makes redheads unique, with a focus on pale skin, freckles, black, and mixed-race redheads.
There is no doubt about it, bullying is not character building, not a normal part of life. It happens, but it shouldn’t.
Red Hot II is available from amazon.com and amazon.co.uk
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