To mark Levis remastering their iconic 501s, photographer Campbell Addy created a project which includes a series of images and his directorial debut in which he explores the idea of authenticity.
Working with illustrator/model King Owusu and poet/model Rohan Ayinde, the short film Where You Gone Run To? plays with the ideals of revealing one’s authentic self.
From the hairstyles to their body language, both King and Rohan express a sense of contemporaneity and masculinity that is often left out of the dialogue when talking about people of color.
Captured on dreamy, refreshingly raw film, Where You Gone Run To? and its accompanying set of shoot images show how this new cut [of Levi’s 501 Skinny jeans] subtly heightens the blurred gender binaries of his subjects. — Dazed